Abdel’s Favourites has hit the market, and it’s such a beautiful book. I’ve had my marketing hat on for a few weeks now. First for The Score — I’ve never been great at marketing my own work, but when there’s something bigger at stake, like a new press, you really drive it along! And now the cookbook — last week a stall at the Hataitai market, this week selling to the staff at Te Papa. But the publishing team did a wonderful job promoting it. I feel very proud to be part of that project.
December 2013: Abdel’s Favourites
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